Beauty
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Brand Spotlight: primera

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Our skin barrier essentially acts as a natural armor that protects skin from external aggressors and prevents the loss of moisture or nutrients, keeping it healthy and radiant. This important shield can be easily weakened by external factors like temperature fluctuations, ultraviolet rays and fine dust, as well as over-exfoliation and face-washing.

Enter: primera. With a name that combines “prime” and “era,” the K-Beauty brand is centered around its signature Seed Tech technology to unlock the power of seed ingredients in its formulations. primera began research on seed germination in 1986, and has since incorporated these 40 years of knowledge into its skin care formulations. Seed Tech technology harnesses the nourishing and reparative power of seed ingredients to create formulations that not only rectify a compromised skin barrier but also protect skin from external aggressors.

With a heavy focus on innovative formulas and advanced technologies, primera boasts a wide range of unique hybrid products that streamline your skin care routine, including dual-action exfoliating and barrier-supporting foam cleansers and potent anti-aging and brightening serums that combine retinol with Vitamin C. primera also utilizes its suite of patented ingredients in its products to tackle various skin concerns. Taking a sustainable-minded approach to beauty, primera’s product packaging minimizes the use of virgin plastic.

From an anti-premature-aging range anchored in the patented ingredient AG.VCN™ to the Organience line designed to fortify the skin barrier, read on for the low-down on some of the K-Beauty brand’s top offerings!


The Age Defier: AG.VCN™

Though skin aging typically begins in the mid-20s, the visible signs may not be immediately apparent. Sensitive skin in particular is quicker to show signs of aging and the skin type is more prone to skin damage.

For those on the hunt for preventative aging care, try primera’s anti-premature-aging range. Anchored in the patented ingredient AG.VCN™, the range targets the invisible layers under the skin at a cellular or molecular level where aging begins. Enriched with phytobiotics and seed saponin, AG.VCN™ fundamentally prevents micro-aging from accumulating and fortifies skin’s natural barrier, helping skin maintain its healthy and youthful state.

Perfect Oil To Foam Cleanser

If you’re a skin care minimalist who loves a multi-tasker, primera’s bestselling Perfect Oil To Foam Cleanser is sure to become a firm favorite. A one-step solution to your double cleansing needs, the cleansing oil-and-cleanser hybrid starts as a silky oil that melts away heavy makeup, excess sebum and waterproof sunscreen. When activated with water, the oil transforms into a rich and indulgent foam, gently washing away any remaining debris and impurities. While offering makeup removal and a deep cleanse in one step, the cleanser also refines pores and boosts skin barrier function for clear and radiant skin.

Youth Radiance Vitatinol Serum

Uniquely formulated with powerhouse ingredients like retinol and Vitamin C, the Youth Radiance Vitatinol Serum is your fast track to luminous and youthful-looking skin.

Combining the glow-boosting power of Vitamin C and skin-firming power of retinol in one supercharged formula, the serum offers optimal anti-aging effects while brightening dull skin. The gentle formula contains panthenol and seed peptides to minimize irritation, making it suitable for sensitive skin and those who are new to retinol and Vitamin C.

The product also comes in a duo set.

Hydro Glow Treatment Essence

Boasting a dual-phase formula with a pink emulsion layer and a water essence layer, the Hydro Glow Treatment Essence penetrates beneath the skin’s surface to deliver lasting moisturization, thanks to various kinds of hyaluronic acid. Madecassoside and peptides tamp down irritation and restore skin’s elasticity, while the infusion of AG.VCN™ visibly firms and smooths skin for a plump and supple finish.

Youth Radiance Power Moisturizing Cream

Powered by AG.VCN™ (containing Seed Saponin Complex) and ceramide NP, the Youth Radiance Power Moisturizing Cream packs a strong punch when it comes to addressing premature signs of aging like fine lines and uneven skin texture. Amplified by antioxidant-rich rosemary leaf extract and peptides, the fast-absorbing formula protects skin from oxidative stress and reinforces the skin barrier, preventing further elasticity loss caused by environmental stimuli.

The Barrier Preserver: Organience Line

primera’s Organience line harnesses the power of seeds to facilitate quicker, deeper and more powerful barrier repair. Each product in the line contains three patented ingredients: Seed Tech™ (formed of seed peptides and phytobiotics) for more intense barrier care; Calming Active™ (containing potassium licorice, madecassoside and allantoin) for soothing care; and Cera-Luronic™ (containing seed ceramide and hyaluronic acid) for long-lasting moisture and hydration.

The Organience Barrier Repair Special Set is perfect for traveling or trialing products from the Organience line.

 

Organience BR Soft Peeling To Foam Cleanser

Recognized by the 2023 Powder Room Beauty Awards and 2023 GLOWPICK Awards, the Organience BR Soft Peeling To Foam Cleanser from primera is an ideal choice for daily exfoliation and cleansing while simultaneously simplifying your skin care routine. The innovative formula begins as a peeling gel that gently purges pores of excess oil and skin debris. A splash of water transforms the gel into a soft foam that can easily wash face, leaving skin purified and refreshed.

The cleanser is recommended for morning use as its gentle exfoliators (phyto-cellulose, heartleaf powder and PHA) create a soft and smooth canvas for flawless foundation application. The product is hypoallergenic and suitable for sensitive skin.

 

Organience Barrier Repair Calming Essence Toner

Keep your skin in tip-top condition with the Organience Barrier Repair Calming Essence Toner charged with Seed Tech™ (containing seed peptides and phytobiotics) to deeply nourish skin. The essence toner protects skin against external aggressors while rectifying a damaged skin barrier. Enhanced with Calming Active™ (containing potassium licorice, madecassoside and allantoin), the pH-balanced formula replenishes moisture and relieves irritation to support healthy skin. The essence toner offers a boost in hydration and keeps skin’s water-and-oil levels balanced.

 

Organience Barrier Repair Hydration Cream Emulsion

If you’re looking for a lightweight moisturizer that addresses skin barrier damage, look no further than the Organience Barrier Repair Hydration Cream Emulsion. Containing Seed Tech™ and Calming Active™, the low-pH emulsion deeply nourishes skin, strengthens the skin barrier and keeps dryness and irritation at bay. Though lightweight, the formula offers ample moisture that lasts, thanks to the blend of plant oils and hyaluronic acid.

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